Welcome to Simply Sweden

The new Simply Sweden website is coming soon! Keep your eyes peeled.

Simply Sweden

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ICEHOTEL - Swedish Lapland
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Escape to a Private Island Swedish Style!
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new royalslider

Svalbard Archipelago under the Midnight Sun
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Meet the Team

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About Simply Sweden
We sold our first holiday to Sweden in 2006 and have gone from strength to strength. We are now one of the UK's leading tailor-made tour operators to Sweden & Norway. We are extremely proud of our extensive knowledge and flexible holidays across Sweden and Norway. Do not book a holiday to Sweden or Norway without talking to us first.

We have travelled extensively across Sweden & Norway and want to share our experiences with you. We want your holiday to give you a genuine insight into the Scandinavian way of life.

Join in the conversation. Share your holiday experiences with us.

Chris Graham (read about my travels here)
After meeting Karin (see below), a native Swede, Chris fell in love with the warm culture, the scenery and the diverse climate (midnight sun in the summer & meter deep snow in the winter). He started Simply Sweden in 2005 and has travelled extensively across Sweden, Lapland and Norway with and without his 4 children! There are few places he hasn't been.  

Email Chris: 


Darren Hamlin (read about my travels here)
Darren joined Simply Sweden in 2008 and quickly became a key member of the team. He has travelled widely across Scandinavia, especially Sweden (Gotland, Stockholm and Swedish Lapland to name just a few) & Northern Norway (Svalbard, Tromsø and the Lofoten Islands). He is a snow board enthusiast and a keen photographer. Many of the photos you see on this website and on our social media pages are taken by Darren. Check out his work here - www.darrenhamlin.se

Email Darren: 


Lydian Bremen (read about my travels here)
Lydian joined the Simply Sweden team in October 2016. An experienced Scandinavian traveller with a masters in Tourism Studies from Mid-Sweden Univeristy in Östersund, specialising in sustainability. Lydian's knowledge of sustainable practices and experience of Scandinavia and the Nordic Countries has allowed Lydian to fit in seemlessly with the Simply Sweden way of life.

Email Lydian: 


Cameron Hinde
The newest member of our small professional team at Simply Sweden, Cameron has been visiting Sweden on a regular basis since 2003. One of his favourite locations, and he has also lived there, is the the spectacular UNESCO World Heritage Site of the High Coast on the east coast of Sweden close to Örnsköldsvik. 

Email Cameron: 


Tom Graham
Tom (Chris's father) has lost count of how many times he has visited Scandinavia. Lapland, Stockholm and the Norwegian Fjords are just some of his recent trips to Scandinavia. Mostly in charge of the accounts he has been known to pick up the phone and offer his expert advice.

Email Tom: 


Karin Graham
A native Swede, and one of the main reasons Simply Sweden exists! Karin is married to Chris & they have 4 children . She has lived in many places across Sweden and her knowledge & enthusiasm is priceless. Karin is extremely interested in the indigenous Sami culture and fascinated by their traditional nomadic way of life, the arts & crafts and conflicts with modern living.

Email Karin: