SIMPLY connected

We bring you the very best travel opportunities in Sweden from the experts with the local knowledge. We have travelled extensively throughout Sweden and want to share our experiences with you.

About Simply Sweden

About Simply Sweden
We sold our first holiday to Sweden in 2006 and have gone from strength to strength. We are now one of the UK's leading tailor-made tour operators to Sweden & Norway. We are extremely proud of our extensive knowledge and the flexible holidays across Sweden and Norway. Do not book a holiday to Sweden or Norway without talking to us first.

We have travelled extensively across Sweden & Norway and want to share our experiences with you. We want your holiday to give you a genuine insight into the Scandinavian way of life.

Join in the conversation. Share your holiday experiences with us.

Meet the team
Chris Graham

After meeting Karin (see below), a native Swede, Chris fell in love with the warm culture, the scenery and the diverse climate (midnight sun in the summer & meter deep snow in the winter). He started Simply Sweden in 2005 and has travelled extensively across Sweden, Lapland and Norway with and without his 3 children! There are few places he hasn't been.
Favourite place: "West Sweden in the summer for the scenery & activities. Northern Norway during the winter - it's like standing on the edge of the world at Kongsfjord."

Darren Hamlin

Darren joined Simply Sweden in 2008 and quickly became a key member of the team. He has travelled widely across Scandinavia, especially Sweden (Åre, Gotland, Stockholm and Lapland to name just a few) & Northern Norway. He is a snow board enthusiast and a keen photographer. Many of the photos you see on this website and on our social media pages are taken by Darren.
Favourite places: "Åre for skiing, Stockholm for city life and Lofoten Islands for the Northern Lights, where this picture was taken"


Karin Graham

A native Swede, and one of the main reasons Simply Sweden exists! Karin is married to Chris & they have 3 children . She has lived in many places across Sweden and her knowledge & enthusiasm is priceless. Karin is extremely interested in the indigenous Sami culture and fascinated by their traditional nomadic way of life, the arts & crafts and conflicts with modern living.
Favourite place: "Lapland - Kiruna & Luleå regions. It may be Sweden but it's like stepping into another world."


Tom Graham

Tom (Chris's father) has lost count of how many times he has visited Scandinavia. Lapland, Stockholm and the Norwegian Fjords are just some of his recent trips to Scandinavia. Mostly in charge of the accounts he has been known to pick up the phone and offer his expert advice.
Favourite place: "Stockholm. It's a warm and welcoming city at any time of year. Travel in the summer for long sunny days and in the winter for Christmas shopping & cosy cafes."


Popular holidays

Midnight Sun
A collection of midnight sun holidays
Log Cabins
Self catering across Sweden & Norway
3 Cities + 2
See Sweden's 3 largest cities by train
Island Hopping
Explore the coastline of West Sweden
Character of Sweden
Take a step back in time in Dalarna
Norway Holidays
Our selection of Holidays to Norway


Göta Kanal
Early booking discount for summer 2014