SIMPLY connected

We bring you the very best travel opportunities in Sweden from the experts with the local knowledge. We have travelled extensively throughout Sweden and want to share our experiences with you.



Views of our valuable customers

All feedback is valuable to Simply Sweden so we can continue to develop and improve the holidays and service we offer you. These are just some extracts of feedback we have received.

December 2013
We just wanted to drop you a quick line to say Thank-you so much for organising a truly amazing holiday.  We have had the best time, the hotels were all excellent: in particular the hotel in Stockholm was in a great position and had great character.  The activities were all fantastic but we wanted to mention above all others the Snow mobiling. We were taken out by Andreas and his father, they made the trip really special. They took us ice fishing and also to their cabin for Reindeer burgers! They were lovely people and made the trip. Thank-you once again, it was a holiday of a lifetime.
Catherine & Chris visited ICEHOTEL & Ripan in Lapland

August 2013
The Swedish West Coast is quite simply one of the most beautiful places on earth.  Totally unspoilt and underpopulated - the perfect escape for city dwellers.  As this was our first visit to Sweden we could not have put together such an amazing itinerary without the expert knowledge of Simply Sweden.  You did a brilliant job.  This ranks as one of the best family holidays we've ever had and (for as long as we can afford it) we will be returning to discover more.  Thanks for everything.
Emma and her family on West Sweden

August 2013
An excellent introduction to Sweden especially the North, it has given us ideas on on the parts we would like to explore some more.
Elizabeth explored the Inland Railway

August 2013
It was excellent and better than we could have imagined. the weather helped ( a bit of a heat wave whilst we were there) but even so it was a really relaxed holiday. The crew were especially good, without exception. each one was friendly and patient, smiling and happy to chat  or help you if they could and generally made the holiday even better. One suggestion would be to produce a  cruise guide book, which we could dip into along the way to get  a little more information about what we were seeing.  We had our briefings of course but it would be nice to have a booklet as well.
Margaret on the Gota Kanal

August 2013
Stunning landscapes on the train journey from Oslo to Bergen and on the Flam railway. Thanks to Darren for arranging another great holiday, just as he did last year to Sweden.
Nicola & Phil visited the southern Norwegian Fjords

July 2013
Each of our stops proved to be excellent. The smooth running of the whole operation was great and we enjoyed all the museums, sights and experiences. Came home shattered. Sign of a superb holiday. Thank you for organising such a varied itinerary.
Jane in the Southern Norwegian Fjords

July 2013
We planned the trip as a holiday of a lifetime following retirement and Scandinavia did not disappoint.  This was the first time we had undertaken such a trip and thanks to SimplySweden and the helpfulness of Scandinavians we did not encounter any problems.  I would recommend the holiday and the area without hesitation.  
Derek on the Scandinavian Capitals

June 2013
The 6 days on the Gota Canal was excellent due in no small measure to all the brilliant crew from the Captain to the girls serving the food. The food itself was superb and we were amazed to learn that the chef was only 19!! They were all there to make the holiday as enjoyable as possible and we thank them for their friendly but professional manner. It made the holiday.
Brian on the Gota Kanal

June 2013
We did the castles and manor houses tour we also had an extra night in Gothenburg staying at the Hotel Vanilla recommended by your staff all the Hotels / houses were excellent and we would recommend them to anyone wanting to visit Sweden.
The Holiday was our first time to Sweden and we would go back there tomorrow if the opportunity arose ! Wonderful trip much enjoyed
Steve on the Castles & Manor Houses holiday

April 2013
Icehotel was incredible and the snowmobile excursion out into the woods was really good fun; the guide made sure we had the chance to have a very good go! Wilderness night out was also fantastic - hot tub and sauna were all set up for us and we were able to see the Northern Lights in a beautiful surrounding. Once in a lifetime experience.
Additional_Comments: Absolutely fantastic time; booked as a birthday surprise for my wife who absolutely loved it. It was like Narnia! Would definitely go back and recommend the trip and Simply Sweden.
John booked a surprise holiday to Lapland

April 2013
The reason I made the booking is because of the consultant Chris took the time to get back to me and treated as an individual listened and made suggestions,No question seem to be to much trouble.
Fitzroy booked a holiday to ICE HOTEL

April 2013
Just back from a stunning trip to Sweden - thank you for all your fantastic organisation. We loved every minute of it and can’t wait to go back. The husky sledging was just amazing (altho’ we hadn’t realised we would be driving our own teams....................but it was even better than being driven.................an incredible experience.)
Maggy stayed in Stockholm and at Treehotel (Lapland)

March 2013
Shame you don't have a box for excellent, amazing, fantastic, wonderful etc as these would better describe the welcome, the facilities, the food, the staff and the surroundings at the treehotel.
Loved the snowmobile drive to the wilderness cabin.  Our guide was thoughtful without being neurotically protective, our hosts there made us very welcome (and provided a delicious meal), the cabin was idyllic and the 2 hours we stood outside (at-24) watching the northern lights was unforgettable.
The entire holiday was so much more than we could have hoped for.  We  said this was a once in a lifetime trip but now hope to repeat the experience with a similar holiday sometime.
Rachel booked a holiday in Lapland to Treehotel and ICE HOTEL

March 2013
On both trips we saw the Northern lights. The company you arranged the northern lights chase with did really well. They drove in horrendous conditions to the Finnish border, when we thought no chance of a sighting was on, and we were rewarded with a good 1hr show. The Hotel was excellent (the breakfasts were fantastic!) and all in all it was a really good short break in the arctic.
William booked a holiday in Tromso, Norway

February 2013
The best holiday ever.. The holiday complex at Bjorkliden was friendly and efficient. The Kappas cabins excellent and warm. Trip to the sky station was so scary for me, not Derek. Snowmobile and dog sled trips were fun into stunning scenery. Evening dinner in an authentic scenery was not as advertised ( not snow bar) but was great followed by the Northern lights. Even Disney could not have organised that.!!  Derek particularly enjoyed the night 'snow shoe' walk. The event leaders were all brilliant and friendly.
Margaret enjoyed a Northern Lights Holiday in Björkliden

February 2013
All the staff at Bjorkliden where friendly and helpful and spoke excellent English.
The holiday was a tremendous success .... we have quite an age range with our children (girl aged 10 to boy aged 16) and all of us had the time of our lives.
Simon booked a Northern Lights Holiday in Björkliden

February 2013
Just wanted to tell you I have had the best winter holiday of my life (bar a trip to Antarctica) at Hotell Fjallet at Bjorkliden.  I was very well cared for and about, & had the time of my life on snomobs ‚Äď especially as midnight approached!   The hotel was very comfortable, with views to die for, and I met some delightful people working there.
Northern lights weren’t very co-operative, but there was great excitement all round when the sun appeared through Laporten for ten minutes on Wednesday !
Fiona booked a Northern Lights Holiday in Lapland

September 2012
One of the most enjoyable holidays we have had, thank you very much. One good restaurant we found near the Columbus is the Axela, Gotgatan 73, on the junction with Skanegatan. Highly recommended.
John stayed in Stockholm during a 3 cities + 2 holiday

September 2012
Well,we had a great time! Thank you so  much for arranging everything - it all went off like a dream and we even sorted out our own train trips from Malmo to Ellensburg and Ystad.
All the hotels were great and you were right about everybody speaking English - everybody helped us although the itinerary did not mean we needed much help.
Thanks again for a great holiday
Jean took the Cities + 2 holiday

August 2012
Just back from a wonderful two weeks in Sweden.  Thank you so much for arranging such a great time. 
The Inlandsbanan exceeded our expectations - although the hotels were variable.  Those in Mora, Ostersund and Gallivare were great. The Nordic Sea Hotel was very comfortable and ideally situated right next to the railway station  (but it was very quiet because of the excellent double glazing.) We particularly appreciated the Stockholm Card that you arranged for us - we used it to very good effect. We were especially impressed with the service of Norwegian airline - very efficient and personal and on time. Thank you once again.
Shina explored Sweden via the Inland Railway

July 2012
Simply Sweden did all the hard work for us in choosing pleasant, clean hotels in great locations and sorting out travel arrangements between the cities. We simply followed the itinary to get the best out of our first introduction to sweden whilst enabling us to remain individual travellers. They were also very kind and helpful when we needed them. I would not hesitate to recommend their service.
Patrick took our 3 Cities + 2 tour

Midnight Sun
A collection of midnight sun holidays
Log Cabins
Self catering across Sweden & Norway
3 Cities + 2
See Sweden's 3 largest cities by train
Island Hopping
Explore the coastline of West Sweden
Character of Sweden
Take a step back in time in Dalarna
Norway Holidays
Our selection of Holidays to Norway