Welcome to Simply Sweden

The new Simply Sweden website is coming soon! Keep your eyes peeled.

Simply Sweden

new royalslider

ICEHOTEL - Swedish Lapland
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new royalslider

Escape to a Private Island Swedish Style!
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new royalslider

Svalbard Archipelago under the Midnight Sun
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ICEHOTEL in numbers

In 100 days ICEHOTEL #26 will open and building has not even started! Building will start in November when the temperature stays below -5C. Some 250km inside the Arctic Circle, somewhere deep in Swedish Lapland, ICEHOTEL rises from the frozen Torne River once again. Click on the image to see more!    

ICEHOTEL #26

ICEHOTEL #26 revealed! As many of you are returning from your summer holidays ICEHOTEL is putting the finishing touches to the design for this season.  This season ICEHOTEL is offering aurora alarms, so as you sleep soundly someone is watching and waiting. Should there be magic …. you can be sure you won’t miss outRead more